What is Streaming Media?

Streaming media is now a part of our everyday lives, thanks to apps such as Netflix and Hulu. Numerous big companies have joined the trend as well such as Apple, Disney, and Paramount, who all have their own video streaming networks. Streaming audio is becoming more popular. Many streaming services allow you to listen to audiobooks and live radio on your computer.

Streaming Media allows users the ability to play back, pause, rewind, fast forward and rewind media. The speed at which files are sent and received is determined by speed of the network. The technology gained popularity in the latter part of the 1990s when several innovations increased network speed and bandwidth. These are two crucial aspects of streaming media.

Since the introduction of streaming media players streaming media has come a long ways. The introduction of high-speed internet connections enabled streaming media to become popular however only in the event that the network was fast enough. The first large-scale live broadcasts began in the 1990s through StarWorks, which was a company that allowed random access to MPEG-1 Full-motion video via an enterprise Ethernet network. The next step was the emergence of companies such as RealNetworks, Protocomm, and Hughes Network Systems.

Streaming media can improve the communication and collaboration within an organisation. If a team member can’t make it to a physical meeting, live streaming video allows them to connect online. The video platform enables to replicate the experience of a face-to–face meeting and it can enhance lead generation, brand awareness, and internal meetings.

Streaming media support is available on a variety of devices. Microsoft Windows Media software supports MPEG-4, as do Real Networks and Apple Quicktime version 6. free8k Streaming Media Alliance, an alliance of software companies, hardware manufacturers and service providers is responsible for creating the industry standard for secure streaming media. This group is responsible for helping create an industry standard to secure streaming multimedia over the Internet.

Streaming media providers experienced lots of issues with bandwidth issues in the beginning. Broadband, which was preferred by streaming media, was still uncommon in many homes and consumers were unable to switch to it. As a result, there were many cases of delays in transmission and even the loss of transmission. Broadcasts that were choppy became a common complaint. As a result, producers of streaming media packages were urged to offer separate downloads for users with different connections.

Streaming media technology breaks up audio or video files into tiny data packets and interprets them to play in real time. Streaming media lets you pause and fast-forwarding. Streaming media is much more affordable than traditional downloads as it doesn’t need a lot of storage space.

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